AI tools have skyrocketed in popularity this year. Follow these 10 people to stay update to with everything eCommerce and AI

10 eComm Follows: AI Edition 

In this blog post, we'll explore what CLV and LTV are, how to calculate them, and how they can be used to improve an eCommerce or D2C company's bottom line. 

eCommerce CLV vs LTV: What's the difference?

With the effectivness of 3rd party cookies and tracking pixels decreasing, marketers need a better way to understand who their best customers are.

Customer Context: What is it? Why is it so important?

Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.

How Apple Broke Marketing

ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels. 

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