10 eComm Follows: AI Edition
AI tools have skyrocketed in popularity this year. Follow these 10 people to stay update to with everything eCommerce and AI
Matt Osman
Co-Founder & CEO @ Treat
Treat Blog
Stay up to date on all things related eCommerce and generative AI
The Coming Generative AI Arms Race in eCommerce
As brands start experimenting this year, I think we’ll see several finally start to crack the personalization code and pull ahead of the pack. The race is on...
Matt Osman
Co-Founder & CEO @ Treat
eCommerce CLV vs LTV: What's the difference?
In this blog post, we'll explore what CLV and LTV are, how to calculate them, and how they can be used to improve an eCommerce or D2C company's bottom line.
Matt Osman
Co-Founder & CEO @ Treat
Customer Context: What is it? Why is it so important?
With the effectivness of 3rd party cookies and tracking pixels decreasing, marketers need a better way to understand who their best customers are.
Matt Osman
Co-Founder & CEO @ Treat
How Apple Broke Marketing
Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.
Matt Osman
Co-Founder & CEO @ Treat
Treat's L.A. Dinner Recap
CMOs, eComm pros, and marketers gathered in Santa Monica for a fun night of drinks, networking, and shop talk.
DJ Switz
Head of Partnerships @ Treat
The Problem with ROAS
ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels.
Matt Osman
Co-Founder & CEO @ Treat