Covering all things eCommerce, acquisition, retention and the entire customer journey.
10 eComm Follows: AI Edition
21 December 2022
AI tools have skyrocketed in popularity this year. Follow these 10 people to stay update to with everything eCommerce and AI
eCommerce CLV vs LTV: What's the difference?
08 December 2022
In this blog post, we'll explore what CLV and LTV are, how to calculate them, and how they can be used to improve an eCommerce or D2C company's bottom line.
Customer Context: What is it? Why is it so important?
09 November 2022
With the effectivness of 3rd party cookies and tracking pixels decreasing, marketers need a better way to understand who their best customers are.
How Apple Broke Marketing
01 March 2022
Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.
The Problem with ROAS
02 September 2022
ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels.