Treat Blog

Stay up to date on all things related eCommerce and generative AI

10 eComm Follows: AI Edition

AI tools have skyrocketed in popularity this year. Follow these 10 people to stay update to with everything eCommerce and AI

Matt Osman

Co-Founder & CEO @ Treat

The Coming Generative AI Arms Race in eCommerce

As brands start experimenting this year, I think we’ll see several finally start to crack the personalization code and pull ahead of the pack. The race is on...

Matt Osman

Co-Founder & CEO @ Treat

eCommerce CLV vs LTV: What's the difference?

In this blog post, we'll explore what CLV and LTV are, how to calculate them, and how they can be used to improve an eCommerce or D2C company's bottom line.

Matt Osman

Co-Founder & CEO @ Treat

How Apple Broke Marketing

Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.

Matt Osman

Co-Founder & CEO @ Treat

Treat's L.A. Dinner Recap

CMOs, eComm pros, and marketers gathered in Santa Monica for a fun night of drinks, networking, and shop talk.

DJ Switz

Head of Partnerships @ Treat

The Problem with ROAS

ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels.

Matt Osman

Co-Founder & CEO @ Treat